Money-back guarantees and market experimentation
نویسندگان
چکیده
منابع مشابه
Money-Back Guarantees and the Value of Decision Time: An Empirical Analysis
This paper uses the disappointment aversion and prospect theory to estimate consumers’ valuation of basic 30-day money-back guarantees (MBGs). We test how this valuation changes when the duration of MBGs vary, risk increases (store versus catalog), and return options change (store credit versus cash back) using data collected in Northern California. Our results confirm that individuals do not e...
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The German Retirement Saving Act instituted a new funded system of supplementary pensions coupled with a general reduction in the level of state pay-as-you-go old-age pensions. In order to qualify for tax relief, the providers of supplementary savings products must offer a guarantee of the nominal value at retirement of contributions paid into these saving accounts. This paper explores how this...
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ژورنال
عنوان ژورنال: International Journal of Industrial Organization
سال: 2004
ISSN: 0167-7187
DOI: 10.1016/j.ijindor.2004.04.005